About Us

About Floral Forest Wholesale

Floral Forest Wholesale is a vibrant and innovative wholesale company specializing in preserved and artificial flowers, proudly serving the Australian market. Established in 2022, we are dedicated to providing exceptional services to florists across Australia. Our centrally located warehouse and showroom in Concord West, Sydney, offer unparalleled convenience, especially being near the renowned Sydney Flower Market, the largest flower market in the country. We are dedicated to providing a carefully curated range of products that balance natural beauty, consistency, and value, helping our customers create with confidence.

Our Focus

We work closely with trusted growers and suppliers to ensure our flowers meet the needs of professional florists — from everyday retail use to large-scale events and installations.

Our range is selected with a focus on:

• Reliable quality and colour consistency
• A wide selection of styles and seasonal tones
• Practical pack sizes for business use
• Competitive wholesale pricing
  

Supporting Trade Customers

We understand the importance of availability, timing, and margins in the floral industry. That’s why we’ve built our business around supporting trade customers with:

• Competitive pricing and bulk purchasing options
  
• A structured Trade Tier program with scalable discounts
  
• Priority access to stock and seasonal products
  
• The ability to plan and place orders in advance
  

Our goal is to provide a dependable supply partner for florists and businesses as they grow.

Sustainability & Longevity

Preserved and dried flowers offer a more sustainable alternative to fresh flowers, with a longer lifespan and reduced waste. We continue to expand our range with products that support:

• Longer-lasting floral designs
  
• Reduced environmental impact
  
• Year-round availability
  

Our Commitment

At Floral Forest Wholesale, we are committed to:

• Consistent product quality
  
• Transparent and fair pricing
  
• Reliable service and support
  
• Building long-term relationships with our customers
  

Whether you are an established florist or growing your business, we aim to support you with the right products, pricing, and service.

Our Service

At Floral Forest Wholesale, we are committed to providing outstanding customer service. Our Instagram is regularly updated with our latest products and arrivals, making it the best platform to stay informed. We understand the importance of reliability and stock availability, especially for florists handling large-scale events and weddings. Therefore, we maintain a well-stocked inventory and offer competitive bulk pricing options, ensuring popular items are always on hand.

Our passionate and dedicated team is here to support you with any inquiries, services, or feedback. Please don't hesitate to reach out—we're committed to delivering professional services and ensuring your satisfaction.